Beyond cheese and chocolate: The Swiss Franchising Industry

Switzerland is one of the most advanced countries in the world, and its franchise industry is no exception. In 2024, the Swiss franchise industry presents numerous opportunities for enterprising entrepreneurs

The franchise industry in Switzerland is a growing part of their robust economy. While there are no official statistics on the number of franchisees, according to Swiss Distribution, their national association on franchising, the number of franchisors (business which license their brand for franchises) has exploded, going from around 20 in 1970, to well over 300 in recent years, many of which have five franchises or more. Here are a few reasons why you should want to open a franchise in Switzerland. 


1. High Industry Confidence: According to a recent survey from Swiss Distribution, the vast majority of franchisors and franchisees expect to grow in the coming years, a high marker of confidence in these uncertain economic times.

2. Varied Franchising Possibilities: Switzerland has a diverse existing industry of franchises, with leading markets including fashion, health and wellness, food and retail. Some of the growing sectors are real estate and consulting franchises, showing the immense variety of franchise potential. 

3. Switzerland’s Global Competitiveness:  The Swiss economy is globally renowned for its high prosperity and competitiveness, with Switzerland being one of the four countries in the world to have a GDP per capita over $90,000. Entering this greatly successful marketplace can reap significant rewards.
 
Like the rest of the world, Switzerland struggled in 2023, due to continued economic uncertainty. Due to the decline in exports, the Swiss economy only grew by 1% in 2023, in line with the sluggish results in the rest of Europe. This shows that, even in one of the most affluent countries in the world,  nothing in business should be taken for granted. Mail Boxes Etc. has the management and supply knowledge necessary to navigate the complexities of franchising in Switzerland, both assisting existing Swiss franchises, and as a franchisor ourselves. Contact us to learn more about how to become a leader in this lucrative industry.


(Photo: Andy Hermawan on Unsplash)

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