Evelyn Luna Reis

Sales & Marketing Specialist

Company
Mail Boxes Etc. (MBE)

Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

B2B Marketing
Marketing Generalist
Events (conferences, trade shows, workshops, etc)
Digital Marketing
International Marketing
Brand Strategy

Highlights

Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Category: Franchise

A Courier and Print Master Franchise Opportunity With Mail Boxes Etc. in Hungary
Mail Boxes Etc. (MBE) is a global leader in shipping, logistics, and print services offering a Master Franchise opportunity in Hungary. As a Master Franchisee, you receive exclusive territory rights to develop, manage, and sub-franchise MBE centers across Hungary, supported by proven international systems, carrier partnerships with DHL, UPS, and FedEx, and multiple revenue streams…
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Master Franchising in Courier and Printing Services in Sweden: Your Complete Guide
Sweden is characterized by advanced logistics infrastructure, a booming e-commerce sector, and a business-friendly regulatory environment. These factors make it one of Europe’s most attractive markets for shipping and courier franchises. Mail Boxes Etc. (MBE) offers a master franchise opportunity that gives the right partner exclusive rights to develop a nationwide network of service centers.…
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Master Franchise Opportunities in Courier and Printing Services: Your Complete Guide to International Franchise Expansion in Türkiye
You’re an aspiring entrepreneur. And this means you’re very possibly seeking markets that are ripe with opportunity and growth potential. Say hello to Türkiye: a country with a highly strategic geographic location and burgeoning economy. It certainly presents a compelling case for international franchise expansion, particularly in the courier and printing services sectors. In this…
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Mail Boxes Etc. Named Finalist at Global Franchise Awards 2026
We are thrilled to announce that Mail Boxes Etc. (MBE) has been named a finalist for Best Business & Professional Services Franchise at the Global Franchise Awards 2026, featured in Global Franchise magazine. This recognition reflects the dedication of the entire MBE network, our entrepreneurs, master franchisees, and every team member who delivers on the…
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Ilan Epelbaum’s Path to Franchise Leadership
Building a successful franchise career rarely happens overnight. For Ilan Epelbaum, General Director and Master Licensee of MBE México, it was the result of a deliberate, multi-decade journey, one that began at age 15 and was guided by a single, clear ambition: to understand the franchise model from every possible angle. This blog post is…
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Powering eCommerce Growth Through Logistics and Transportation
The expansion of global eCommerce has fundamentally reshaped how goods are stored, transported, and delivered to consumers around the world. Today’s online shoppers expect fast, reliable, and transparent delivery experiences that meet their immediate needs. This shift has placed unprecedented pressure on logistics and transportation providers to scale up efficiently across multiple markets while maintaining…
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Franchise vs. Independent Business: What are the differences?
The choice between a franchise model and an independent business represents a pivotal strategic decision, especially for new entrepreneurs. This post exposes the biggest differentiators between these two pathways, with particular focus on how the Mail Boxes Etc. (MBE) Master Franchise model addresses traditional franchise limitations while capitalizing on proven business advantages. Understanding the Franchise…
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Holidays Logistics Surge and the Opportunity for Entrepreneurs
The final quarter of the year represents the most lucrative and demanding period for the logistics industry. As e-commerce continues its exponential growth and consumer expectations evolve, the holiday season has become a proving ground for logistics innovation and profitability. Growth in Holiday Logistics The global holiday parcel delivery market reached $112.8 billion in 2024,…
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Brazil Franchise Law: Key Rules for Franchisors (Lei 13.966/2019)
Brazil’s franchise sector has established itself as a mature and resilient business model, demonstrating remarkable adaptability even during challenging economic periods. The introduction of Federal Law 13.966 in December 2019 marked a significant transformation in how franchise and franchisor Brazil relationships are structured and regulated. The Brazilian Franchising Association data reveals the sector’s robustness, particularly…
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