Discovering Switzerland’s E-Commerce Excellence: A Small Nation’s Big Impact in the Digital Marketplace

Switzerland’s e-commerce marketplace is significant, despite its relative size respective to the rest of Europe. its central placement and active digital user-ship provides unique opportunities for growth and new investments.

In the past decade E-commerce, the sale of goods digitally as opposed to brick and mortar stores, has gone from a minor, almost theoretical avenue of sales to completely transforming numerous industries like the marketplaces for retail goods, electronics, or groceries.  Especially since the COVID-19 Pandemic, E-Commerce has become a convenient, affordable, and reliable way to purchase goods

Despite Switzerland’s small population relative to other European states, its e-commerce marketplace is robust and well-defined, estimated to be worth over $14 billion. Here are three ways in which Switzerland’s e-commerce market stands out:

1, Cross-Border Shopping: Fitting its location in the center of Europe, Switzerland is one of the top three markets in the region for cross-border shopping, with a plurality of these goods coming from Germany.
2, Specialized E-Commerce Providers: Unlike most Western nations, Amazon does not provide local services in Switzerland, leading to a variety of other specialized providers in its place. Some of the leading websites include Digitec.ch, which specializes in electronics, and Galaxus.ch, a more general service, both of which are operated by the parent company Migros
3, TWINT Mobile-Payment: Over 5 million people in Switzerland, well over a majority of their population, actively use the popular mobile-payment app TWINT, not just for interpersonal payment but for E-commerce as well. As this service grows further, global companies which integrate with this service for their operations domestically will increase their ease-of-use for Swiss consumers.

Despite uncertain economic conditions globally, the e-commerce market in Switzerland is expected to see continuous growth over the next few years. With our immense logistical and shipping capabilities, our global presence, along with our extensive supply-chain and management knowledge, Mail Boxes Etc. is uniquely fit to help new providers navigate the e-commerce marketplace in Switzerland.


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