Tag: ecommerce
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B2B Buyers’ Insights
The world of B2B buying is changing significantly. For years, decisions were based on professional factors such as price, functionality, and efficiency. Today, personal factors such as shared values, trust, and opportunities for personal growth seem to be taking center stage. In this evolving landscape, there has never been a more critical time for understanding…
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Omni-Channel Logistics: Bridging Online and Offline Retail in Brazil
Omni-channel logistics is transforming Brazil’s retail sector, allowing businesses to seamlessly connect online and offline operations. As consumer expectations evolve, companies like Magazine Luiza and Via Varejo are leading the charge. Magazine Luiza, for example, uses its store network as fulfillment hubs, enabling fast home deliveries and in-store pickups—strategies that enhance customer satisfaction and optimize…
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The Evolution of the Printing Market in Greece
The printing market in Greece is on the brink of significant transformation, influenced by technological advancements and emerging trends. The Greek Government has set a goal to achieve full digitization by 2025 as part of its “Digital Transformation” strategy, which is supported by EU funding. While this initiative may initially decrease the demand for traditional…
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E-commerce and Brick-and-mortar: The Steady Rise of E-Commerce
Is e-commerce replacing offline purchasing as a result of the ongoing digital transformation that is influencing consumer behavior? The response shows a noticeable change in the market, even though it is not definite. With the rapid growth rate, online shopping is going to gain more popularity and might change the way we shop shortly, although…
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E-commerce in Brazil: Navigating a Thriving Digital Landscape in 2024
The e-commerce sector in Brazil has seen extraordinary growth in recent years, firmly establishing itself as a leader in Latin America. In 2024, it represents around 28.5% of the region’s total market share, driven by increased digitalization and changing consumer preferences. This rapid expansion offers significant opportunities for businesses looking to enter or grow within…
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Potential for the Logistics Market in Greece
Greece, situated at the crossroads of Europe, Asia, and Africa, plays a significant role in international trade and commerce. Its strategic location offers a unique advantage for logistics along the global trade network. Recently, the government has focused on enhancing transportation, urban development, and energy resources. Notably, there has been a modernization of railways, roads,…
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Challenges and Barriers to SMEs in Vietnam
SMEs play a very important role in the economy of Vietnam, representing more than 97% of the total number of enterprises. According to the World Bank report in 2023, such companies create about 36% of job opportunities and comprise about 40% of GDP. While SMEs play an important role in increasing economic growth, many challenges…
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The Future of Franchising in Hungary
Hungary, located in a key area of Central Europe, is becoming an appealing market for international franchises. With a population of about 10 million and a growing economy, there is an increasing demand for innovation. The franchise sector in Hungary has experienced steady growth, and recent trends suggest that this momentum will continue.Various corporations have…
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Vietnam’s E-commerce Key Insight: The Latest Report
E-commerce in Vietnam is growing, recording $20.5 billion in revenue in 2023, driven by expanding access to the internet and developing middle class with increasingly evolving customer habits. Other popular platforms like Shopee and TikTok Shop hold sway over the market, while social commerce and mobile-first strategies catalyze its rapid growth. In other words, e-commerce…
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AlphaGraphics’ Journey in Brazil: A Franchise Success Story
35 years ago, AlphaGraphics, one of the most renowned global brands in printing and visual communication, took a bold and visionary step by entering the Brazilian market as a Master Franchisee. This decision marked the beginning of a journey filled with challenges, achievements, and transformations that would lead AlphaGraphics to consolidate itself as one of…