Turkey and E-commerce: The blossoming relationship 

E-commerce is a new form of logistics and distribution that society relies heavily on. Turkey is utilizing this fact to expand their country’s presence as a whole. 

E-commerce has been prominent globally for about a decade now but in Turkey has recently catapulted above anyone’s expectations. E-commerce is the activity of buying or selling products online, rather than in person, between a business and a consumer. This has become increasingly more popular since 2020 and will surpass global freight revenue by billions within the next 3 years. The main reason e-commerce is becoming more prevalent is due to the minimal limitations between borders. One country that has created a name for themselves is Turkey despite the fact that they are considered emerging within this market. 

	Turkey was recently added to the list of developed countries and is rapidly increasing in all industries. Their e-commerce revenue is projected to be almost 50 billion euros or 54 billion USD with an annual growth rate of 14% by 2027. One reason they are succeeding at such a high rate is because of personal internet use being as high as 79% of the entire population, which was 85 million in 2021. Technology is only becoming more accessible to everyone and making it possible for countries as such to expand exports internationally. 

	In recent years, the e-commerce platforms available in Turkey have increased and sustained this increase by offering products and services of all kinds. With different options for online transactions, the experience is personalized and inclusive for all to attract consumers from all origins rather than just domestically. Turkish e-commerce sites like Trendyol, Hepsiburada, and Getir have expanded significantly while Istanbul has consequently been ranked among the top 20 of the world’s best for startups in the e-commerce sector. As a result, Turkey contributed to the global growth rate by 18% in 2021, trailing the top contributor at 26%. 

	One main challenge Turkey is facing is the lack of an efficient and reliable logistics infrastructure. By implementing one, the potential for growth is substantial. A proper logistics framework will not only allow e-commerce based companies to solely focus on customer satisfaction and product development but will create opportunity for international credibility. With this being the biggest obstacle, a large consumer base and the presence of domestic companies within Turkey will pursue growth not only in the e-commerce market but in exports overall. 

	In conclusion, the e-commerce industry in Turkey is growing rapidly, driven by the increasing number of internet users and the emergence of local e-commerce companies. However, the industry still faces challenges including the lack of a developed logistics infrastructure. Despite these challenges, the e-commerce industry in Turkey is poised for continued growth in the coming years, and has the potential to become a major player in the global e-commerce market.  

Start a New Business in Turkey With MBE

MBE provides very good business opportunities for Turkey. To learn more about the opportunity, contact us and we will provide you with more details on the opportunity.

  • * All fields are mandatory

    to the processing of my personal data by MBE Worldwide S.p.A. for marketing purposes as better described in para. 3, lit. c. of the above-mentioned privacy notice.