Vietnam’s printing industry has experienced remarkable growth in recent years, with revenue increasing by an average of 10% each year between 2010 and 2020. The industry makes up roughly 1% of the national GDP and employs approximately one million people. However, the industry is under increasing pressure from new technologies such as digital and 3D printing, international competition, and a lack of skilled workers.
The Vietnamese printing industry is still in its early stages, primarily relying on low-value-added processes like offset printing and post-press work. Larger companies have a clear desire to modernize their technology to enhance competitiveness, but the actual demand within the industry remains unmet. The printing and packaging sectors hold significant potential for growth, driven by the rise in e-commerce and a larger domestic market. Market analysts suggest that the printing and packaging industry could grow at a rate exceeding 13% annually, presenting a substantial opportunity for expansion.
Digital printing is emerging as a key trend, enabling the production of high-quality printed materials quickly and at a lower cost compared to traditional methods. Currently, printing companies estimate that digital printing will account for 30-35% of total printing volume, with a projected growth rate of 20-30% over the next five years. The popularity of digital printing is increasing due to its benefits, including rapid production and the ability to print directly from digital files.
3D printing technology is increasingly popular, finding applications in sectors like manufacturing, healthcare, and education. This innovation enables businesses to create sophisticated products and models, positioning it as a promising avenue for future growth in Vietnam's printing industry. Many companies are investing in 3D printing equipment to improve their offerings.
Regarding marketing trends, online and digital advertising is rapidly becoming the leading advertising method in Vietnam, with sales projected to exceed $2 billion by 2024. The growth of e-commerce platforms and social media has fueled this trend, prompting more businesses to recognize the advantages of a robust digital presence. Additionally, outdoor advertising is experiencing significant growth by leveraging urbanization to reach larger audiences.
The printing and marketing sectors in Vietnam are showing consistent growth, delivering vital services to both individual customers and small to medium-sized enterprises (SMEs). Mail Boxes Etc. can play a crucial role in meeting the demand for print and marketing services by offering comprehensive solutions tailored to the needs of the Vietnamese market.
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