Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

Follow Me

Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

• 

  Diving Deeper into the Startup Ecosystem of India

  In this article, we are going to dive deeper into the startup ecosystem of India, and the strides they have taken to improve the current startups as well as create new ones over the years. Through initiatives from the government and funds from investors, startups in India have grown substantially. In 2023, funding from both…

  Read more

• 

  The Upside of Developing in Tunisia

  Tunisia, located in the most northwestern part of Africa, offers a wide range of upside due to its geographic location, specifically for trade purposes. Its location creates simplicity in the trade sector, because it is close to Europe, the Middle East, and other parts of Africa, specifically due to the ZLECAF, or African Continental Free…

  Read more

• 

  Indonesia’s Export Triumph: Unveiling the US$23.50 Billion Surge in 2023

  Exploring Key Factors Driving Indonesia’s Exponential Export Growth In 2023, Indonesia’s export sector flourished, reaching an unprecedented value of US$23.50 billion, marking a notable 9.89% surge from the previous year, as per Indonesia Export Data. This remarkable growth stems from favorable government policies, increased foreign investments, and amplified global demand.Indonesia’s agricultural sector remains pivotal in…

  Read more

• 

  Driving Growth: Thailand’s Thriving Freight and Logistics Market

  Thailand Navigating Towards Economic Expansion and Infrastructure Advancements The Thailand Freight and Logistics Market is poised for significant growth, with an estimated size of 50.16 billion USD in 2024, projected to surge to 72.19 billion USD by 2030, marking a robust Compound Annual Growth Rate (CAGR) of 6.26% during the forecast period from 2024 to…

  Read more

• 

  Discovering Turkey’s Economic Promise: A Land of Opportunity

  In the past decade, Turkey has emerged as one of the most promising economies in Europe and Asia, particularly in its CEP Market. Its location connecting Western Europe to the Middle East and Asia makes it a key interlocker of the global economy. And, as its economy grows, firms will have to change their strategies…

  Read more

• 

  Discovering Switzerland’s E-Commerce Excellence: A Small Nation’s Big Impact in the Digital Marketplace

  Switzerland’s e-commerce marketplace is significant, despite its relative size respective to the rest of Europe. its central placement and active digital user-ship provides unique opportunities for growth and new investments. In the past decade E-commerce, the sale of goods digitally as opposed to brick and mortar stores, has gone from a minor, almost theoretical avenue…

  Read more

• 

  Unveiling Greece’s Export Potential: A Journey Through Key Sectors and Emerging Opportunities

  Due to Greece’s central location between three continents, its export market is a valuable industry with wide-ranging possibilities. In the modern globalized world , the size of a country’s exports can determine their place in the global economy. In the past decade, Greece has gone from its well-publicized debt crisis to being one of the…

  Read more

• 

  Sweden’s $200 Billion Export Powerhouse: 3 Key Industries Driving Success

  Look no further than Sweden, where exports like electric cars and clean energy are powering economic success. Sweden’s booming export market reveals a powerhouse of innovation and resilience. Examining the exports and trade balance of any country is essential to understanding their key industries, and their place in the global economy. The Export market in…

  Read more

• 

  Beyond cheese and chocolate: The Swiss Franchising Industry

  Switzerland is one of the most advanced countries in the world, and its franchise industry is no exception. In 2024, the Swiss franchise industry presents numerous opportunities for enterprising entrepreneurs.  The franchise industry in Switzerland is a growing part of their robust economy. While there are no official statistics on the number of franchisees, according…

  Read more