Tag: Nigeria

    • The Growing E-Commerce Market in Nigeria

      The Growing E-Commerce Market in Nigeria

      Nigeria, home to the largest market in Africa and a population of over 200 million. In the last decade the online shopping market in Nigeria has changed the way people shop and has allowed Nigerians to access goods internationally. The online shopping subsector had an annual growth of 20.5% in the period of 2019-2023. This…

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    • Strategies for Overcoming Challenges in the Western African Franchise Market

      Strategies for Overcoming Challenges in the Western African Franchise Market

      The Western African franchise market is a complex and challenging environment, but it also presents numerous opportunities for franchisors looking to expand into the region. To succeed in this market, it’s important to speak French (English as well) and to develop an effective expansion franchise strategy for overcoming the challenges that are specific to the…

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