Sakurako Badreddine

Business Developer

Email author

Company
Mail Boxes Etc. (MBE)

Follow Me

Credentials

MBA, Business Administration — UPF Barcelona School of Management
BA in French Literature — Sophia University, Tokyo

Expertise

  • Business Development
  • Cross-Border Expansion
  • Franchise Development
  • International Market Expansion
  • B2B Partnerships
  • Market Localization
  • Business Intelligence
  • Customer Insights & Analytics
  • International Operations
  • Luxury Retail & Client Experience
  • Cross-Cultural Communication
  • Asia–Europe Business Strategy
  • Brand Strategy

Highlights

  • Sakurako grew up in Japan, spent time in Canada, and is now based in Barcelona.
  • She specializes in international expansion — from identifying growth opportunities and building partnerships to navigating market localization and the realities of doing business across very different cultural and regulatory environments.

With experience at organizations including Richemont, Dunhill Japan, and Fortidia, Sakurako has developed a strong foundation in cross-border business development, partner acquisition, and market entry. Her career has taken her across industries including luxury goods, logistics, and international education.

Her background includes working with customer data and business intelligence at Richemont Japan, where she supported brands such as Cartier, Van Cleef & Arpels, and IWC. She analyzed customer behavior and NPS insights to inform business decisions, and helped coordinate the launch of IWC’s digital video shopping initiative between Japan and European headquarters. Earlier in her career, she worked in luxury retail at Dunhill Japan, building client relationships and developing hands-on experience in personalized sales and digital clienteling.

Currently, Sakurako contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,700+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where strong local partnerships and operational know-how are essential to sustaining the network’s global growth.

In her role on the Business Development team, Sakurako focuses on expanding MBE’s presence across Asia. She leads market research and opportunity identification in untapped territories, sources and qualifies potential master franchise partners, and supports new partners through the early stages of market entry and operational development. She works closely with internal teams and external stakeholders to move opportunities from first contact through to execution.

Sakurako brings a genuinely multicultural perspective to her work, having lived and worked across East Asia and Europe. This experience gives her a practical understanding of how business relationships, communication styles, and market dynamics differ across regions — and how to navigate those differences effectively.

Originally from Japan and now based in Barcelona, she holds an MBA from UPF Barcelona School of Management and a BA in French Literature from Sophia University in Tokyo. She is drawn to roles that sit at the intersection of cultures and markets, and finds that the most interesting opportunities are usually the ones that haven’t been explored yet.
Outside of work, she is passionate about classical ballet, making and drinking tea, and trying new food wherever she goes.

Category: Logistics

  • Micro-Fulfillment: A Growing Opportunity for SMEs

    Micro-Fulfillment: A Growing Opportunity for SMEs

    Introduction The rapid growth of e-commerce is changing the way businesses manage their logistics operations. As customers increasingly expect faster deliveries and greater flexibility, companies are looking for solutions that bring inventory and fulfillment services closer to end consumers. This trend is driving the expansion of micro-fulfillment, a market that is experiencing significant growth worldwide.…

    Read more

  • Why Supply Chain Visibility is Now a Customer Expectation

    Why Supply Chain Visibility is Now a Customer Expectation

    From “Nice-to-Have” to Mission-Critical: Navigating Extreme Customer Demands in 2026 The days when customers were content with a vague shipping window and a delayed checkpoint email are officially over. In 2026, real-time transparency has evolved from a premium enterprise feature into a base-level entry requirement for any small business. Consumers and B2B clients alike now…

    Read more

  • What is Elastic Logistics and how it’s redefining business scaling in 2026

    What is Elastic Logistics and how it’s redefining business scaling in 2026

    The global logistics market is projected to reach USD 16.8 trillion by 2032, yet many businesses still struggle with inflexibility, something elastic logistics is designed to solve by reshaping how operations scale. What Is Elastic Logistics? Elastic logistics is a supply chain model that allows businesses to scale operations up or down rapidly in direct…

    Read more