The e-commerce market in Georgia is growing very fast. With a yearly growth of 15.8%, it is now the fastest growing e-commerce market in Europe. The revenue is expected to rise from $127 million in 2024 to $228 million in 2028.
Why is e-commerce growing so fast in Georgia?
There are three main reasons for this growth:
- Young population: the average age is 38.1 years.
- Digital infrastructure: more and more people have access to the internet and online services.
- Economic development: the GDP was $30.5 billion in 2023.
Popular e-commerce platforms
People in Georgia like to shop on international websites like Amazon, eBay, Taobao, and Aliexpress. These four platforms make up two-thirds of cross-border online shopping.
There are also new local platforms, like VELI.store, which offers fast delivery in Tbilisi—sometimes within 3 hours.
Payment methods
Most online purchases are paid with credit cards, debit cards, or PayPal.
In June 2023, there were 7.72 million debit cards and 560,000 credit cards in use in Georgia, which has a population of 3.7 million people.
That same month, over 76 million card transactions were made, worth a total of $2.3 billion.
Opportunities for entrepreneurs
The growth of e-commerce in Georgia gives many chances to entrepreneurs and small businesses. With the right digital tools and delivery support, they can grow in this market.
Conclusion
Georgia is a promising market for e-commerce. With a young and digital population and a growing economy, the future looks bright. For businesses that want to expand in Eastern Europe, Georgia is a smart choice.
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