In a time when everything is becoming more digital, you might think that print marketing is no longer important. Yet, printed materials remain a powerful way to reach customers. Why? Because they are tangible, leave a lasting impression, and create a professional image. In this blog, we explain why print is still a smart choice for Dutch businesses and how Mail Boxes Etc. can help.
1. Print makes more impact than digital marketing
Many businesses focus mainly on online marketing these days. Think of social media ads and email campaigns. But did you know that people remember information better when they hold it in their hands? Research shows that printed materials are kept longer and receive more attention than a digital ad that can be swiped away with one click.
A well-designed flyer, an eye-catching poster, or a professional brochure can help keep your business top-of-mind for customers. This is especially useful for local businesses looking to increase brand awareness.
2. How Dutch businesses use print in their marketing
Many Dutch businesses combine print with digital marketing for a strong mix. Some examples:
- Direct mail: physical mail, such as personalized offers, has a higher response rate than emails, which often remain unread.
- Business cards: in business networks, a business card remains an important tool for making a professional impression.
- Posters and flyers: perfect for local promotions and events because they can be easily distributed in the area.
- Company magazines and brochures: ideal for providing customers with in-depth information about products and services.
By combining print with online campaigns (for example, adding a QR code on a flyer that leads to a website), you can get the most out of both worlds.
3. Sustainability and innovation in the print industry
A common concern about print is its environmental impact. Fortunately, more sustainable solutions are available:
- Recycled paper and eco-friendly inks reduce the ecological footprint.
- Carbon-neutral printing is becoming more popular, allowing businesses to minimize their environmental impact.
- New printing techniques, such as variable data printing and augmented reality integrations, make print materials more interactive and personal.
Dutch businesses can continue to print responsibly without losing sight of their sustainability goals.
4. How Mail Boxes Etc. can help with professional printing
Mail Boxes Etc. offers various print and marketing services for businesses in the Netherlands. Whether you need high-quality business cards, posters, brochures, or direct mail campaigns, they have it all.
They offer:
- Fast and professional custom print services
- Sustainable printing options for environmentally conscious businesses
- Advice on combining print with digital marketing
- Solutions for both small and large print runs
Print is not dead—it’s evolving. Businesses that integrate print into their marketing strategies can stand out in a crowded digital world while maintaining a personal and professional touch.
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