This article is based on a YouTube video interview from the “MBE Talks: Meet our Franchisees” series. Watch the complete video below to hear the full story directly from Bernardica Kokotović.
The journey from discovering a business opportunity during maternity leave to becoming a successful MBE franchise owner is one filled with dedication, strategic planning, and the support of a proven business model. Bernardica Kokotović, Managing Director of MBE Radnička, shares her inspiring path from employee to MBE franchisee, offering valuable insights for aspiring entrepreneurs considering franchise opportunities.
Discovering the Mail Boxes Etc. Franchise Opportunity
The story began unexpectedly during Bernardica’s third maternity leave. While walking around her neighborhood pushing a stroller, she passed by a business premises on Radnička cesta 20. The location immediately caught her attention, as it was clear that something significant was being developed there.
Within days, a large sign appeared displaying “Mail Boxes Etc.” Despite having never heard of Mail Boxes Etc. before that moment, Bernardica’s curiosity was sparked. She took the initiative to research the brand online and quickly discovered that Mail Boxes Etc. was a world-famous franchise system with an established international presence.
This initial discovery marked the beginning of what Bernardica describes as “the rest is history,” setting her on a path that would transform her professional life.
The Transition from Employee to MBE Franchisee
Bernardica’s journey into the MBE franchise system followed a unique trajectory. She was among the first employees hired by the Master Franchisee in her region, gaining invaluable hands-on experience over four years of dedicated work.
Building Expertise Through Experience
Working directly with the Master Franchisee provided Bernardica with comprehensive knowledge of the Mail Boxes Etc. business model. This four-year period allowed her to understand every aspect of operations, customer service, and business management within the franchise system.
After accumulating extensive experience and proving her capabilities, the natural progression was to transition from employee to franchise owner. This path gave her a significant advantage, as she already possessed deep familiarity with the brand, systems, and operational procedures before becoming a franchisee.
Why MBE Represents a Successful Business Model
When asked what defines MBE as a successful business model, Bernardica offers a compelling perspective based on her insider experience. The franchise system represents more than just a business opportunity; it provides a structured path to entrepreneurship with minimized risk.
The Premium Belgian Chocolate Analogy
Bernardica uses a vivid metaphor to describe the MBE franchise experience. She compares it to discovering that the chocolate you’re eating is actually premium Belgian chocolate. The implication is clear: you’re investing in a high-quality, proven product with international standards and recognition.
Minimal Risk, Maximum Support
The franchise model offers what Bernardica describes as “small risks like walking in a park, which is actually a beautiful experience.” This characterization emphasizes that while all business ventures carry some uncertainty, the Mail Boxes Etc. franchise system significantly reduces these risks through its established brand recognition, proven operational systems, and comprehensive support structure.
The world-famous brand status of Mail Boxes Etc. provides franchisees with immediate credibility and customer trust, elements that independent business owners often spend years trying to establish.
Comprehensive Training and Support from the Master Franchisee
One of the most critical factors in MBE franchise success is the support and training provided by the Master Franchisee. Bernardica emphasizes that these programs served as her guide to building a successful business.
Structured Training Programs
The training and educational programs offered by the Master Franchisee cover all essential aspects of running an MBE franchise location. These include operational procedures, customer service standards, logistics management, and business development strategies.
The Advantage of Prior Experience
Having worked as one of the first employees before becoming a franchisee, Bernardica acknowledges she had a unique advantage. She was “one step ahead of everyone else who started with a franchise from scratch.” This head start allowed her to focus on growth and optimization rather than basic learning, accelerating her path to success.
For new franchisees without prior experience in the system, the comprehensive training programs ensure they receive all necessary knowledge and skills to operate their Mail Boxes Etc. location effectively.
Short-Term Goals: Building Local Recognition
Bernardica’s short-term objectives for her MBE franchise focus on establishing strong local presence and customer loyalty. Her primary goal is for the main branch on Radnička cesta Street to become widely recognized within the community.
She envisions creating a location that people genuinely enjoy visiting, building not just a transactional relationship but a positive customer experience that encourages repeat business and word-of-mouth recommendations. The aim is to develop a successful, large, and welcoming branch that serves as a hub for the local community’s shipping and business service needs.
Long-Term Vision: Micrologistics and Fulfillment Expansion
Looking toward the future, Bernardica’s long-term goals demonstrate strategic thinking aligned with industry trends and MBE franchise opportunities. Her vision centers on expanding into micrologistics and fulfillment services, recognizing the growing demand in these sectors.
Scaling Beyond a Single Location
The philosophy she expresses is compelling: “Why rely on one franchisee when we can have many more?” This perspective indicates ambitions beyond operating a single successful location. Whether through multiple franchise ownership, supporting other franchisees, or expanding service offerings, the long-term strategy focuses on growth and increased market presence.
The Mail Boxes Etc. system’s flexibility and diverse service portfolio make such expansion goals achievable, providing franchisees with multiple revenue streams and growth opportunities.
Key Takeaways for Aspiring MBE Franchisees
Bernardica Kokotović’s journey from discovering Mail Boxes Etc. during maternity leave to becoming a Managing Director offers several valuable lessons for prospective franchise owners:
Brand Recognition Matters: Investing in a world-famous brand like Mail Boxes Etc. provides immediate credibility and reduced business risk compared to starting an independent venture.
Experience Provides Advantage: Whether through employment before franchising or through comprehensive training programs, understanding the business model thoroughly is essential for success.
Support Systems Are Critical: The training and ongoing support from the Master Franchisee serve as fundamental guides to building and maintaining a successful MBE franchise operation.
Think Long-Term: Successful franchisees balance immediate operational goals with strategic long-term vision, positioning themselves for sustainable growth and expansion opportunities.
Low Risk, High Potential: The franchise model minimizes entrepreneurial risk while maintaining significant growth potential through established systems and brand recognition.
Path to MBE Franchise Success
The MBE franchise opportunity represents a proven pathway to entrepreneurship, combining the independence of business ownership with the security of an established international brand. Bernardica’s story demonstrates that with dedication, proper training, and the support of a strong franchise system, success is not just possible but achievable.
Whether you’re considering your first business venture or looking to expand your entrepreneurial portfolio, Mail Boxes Etc. offers a business model that has been refined and proven across global markets. The combination of comprehensive services, recognized brand value, and robust support systems creates an environment where franchisees can thrive.
Watch the complete interview below to hear more insights from Bernardica Kokotović about her MBE franchise journey: