This article is based on a YouTube video featuring David Kranjec, Managing Director of MBE Varaždin. Watch the complete video below to hear his full story.
Discovery and Initial Interest in Mail Boxes Etc.
David Kranjec, Managing Director of MBE Varaždin, discovered the Mail Boxes Etc. franchise opportunity through an unexpected channel: Italian Serie A football matches. The company’s commercials during these broadcasts caught his attention and sparked his curiosity about the business model.
His research led him to discover that Saša Cvitojević held the Mail Boxes Etc. license for the countries of former Yugoslavia. This licensing status prompted Kranjec to conduct more detailed research into the franchise opportunity, ultimately leading him to begin what he describes as an adventure in the logistics and shipping industry.
The Decision to Become an MBE Franchisee
Kranjec’s decision to become a Mail Boxes Etc. franchisee was driven by careful market analysis and trend observation. As someone who closely follows business market trends, he identified e-commerce as a sector experiencing significant growth. According to his observations, the e-commerce market has been growing between 9% and 12% annually in recent years.
The appeal of the MBE franchise lay in its potential for long-term business stability. Kranjec was seeking an opportunity that would provide sustainable growth rather than short-term gains. The Mail Boxes franchise model offered exactly what he was looking for, and his experience so far has been positive. He expresses satisfaction with his decision and the results achieved to date.
What Makes MBE a Successful Business Model
The Mail Boxes Etc. business model provides franchisees with several key advantages that contribute to success. For Kranjec, security is a defining characteristic of the franchise system. The complete know-how provided by the franchisor gives franchisees a solid foundation for entering the market.
The franchise’s lead employees delivered comprehensive training that prepared Kranjec and his team to enter the Croatian market effectively. The market recognition has been favorable, resulting in strong business performance. This combination of franchisor support, proper training, and market acceptance creates a foundation for sustainable business growth.
Comprehensive Support and Training from Mail Boxes Etc.
The MBE franchise support system includes extensive training in multiple business areas. The Mail Boxes group’s leadership team introduced franchisees to the logistics business landscape in Croatia, providing critical market knowledge.
Sales Process Training
Sales training was a particular focus area, with franchisees receiving detailed instruction on the competitive landscape. This included understanding the advantages and disadvantages of other courier services operating in the market. This competitive intelligence allows MBE franchisees to position their services effectively and leverage their unique value propositions.
Operational Training
Operational training covered the complete service delivery process, including:
- Package receiving procedures
- Professional packing techniques
- Package delivery coordination
- Process monitoring and quality control
This thorough operational training enables franchisees to monitor all business processes effectively and deliver high-quality service to clients.
Business Goals and Expansion Plans
Short-Term Objectives
David Kranjec has set ambitious short-term goals for the current year. The MBE Varaždin location aims to reach a revenue target of 400 thousand euros. Additionally, the business plans to expand its presence by opening a second branch in Čakovec, demonstrating confidence in the business model and market demand.
Long-Term Vision
The long-term goals for the MBE franchise in Croatia include establishing a fulfillment center. This facility would enable the business to provide comprehensive services to both existing and new clients. A fulfillment center would expand the service portfolio beyond traditional shipping and logistics, positioning the business to capture a larger share of the growing e-commerce market.
The E-Commerce Connection
The growth of e-commerce serves as a fundamental driver for the Mail Boxes Etc. franchise business model. With annual growth rates between 9% and 12%, the e-commerce sector creates sustained demand for shipping, logistics, and fulfillment services. This market trend aligns perfectly with the services MBE provides, creating favorable conditions for franchise success.
The franchise model allows entrepreneurs to enter the logistics market with an established brand, proven systems, and comprehensive support. For business owners like Kranjec who recognize market opportunities and seek long-term business stability, the MBE franchise offers a structured path to success in the growing shipping and logistics sector.
Watch the full video below to learn more about David Kranjec’s journey with Mail Boxes Etc. and discover why this franchise opportunity continues to attract entrepreneurs in Croatia and throughout the former Yugoslavia region.