Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

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Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

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  The Evolution of the Printing Market in Greece

  The printing market in Greece is on the brink of significant transformation, influenced by technological advancements and emerging trends. The Greek Government has set a goal to achieve full digitization by 2025 as part of its “Digital Transformation” strategy, which is supported by EU funding. While this initiative may initially decrease the demand for traditional…

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  Increasing Efficiency While Maintaining Sustainability  

  As the global demand for sustainable solutions continues to rise, zero-carbon shipping is emerging as a vital component of the future of the shipping industry. The zero-carbon shipping market seeks to transform the industry by significantly reducing greenhouse gas emissions through innovative technologies and renewable energy sources.The focus of zero-carbon shipping is on minimizing emissions…

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  E-commerce and Brick-and-mortar: The Steady Rise of E-Commerce

  Is e-commerce replacing offline purchasing as a result of the ongoing digital transformation that is influencing consumer behavior? The response shows a noticeable change in the market, even though it is not definite. With the rapid growth rate, online shopping is going to gain more popularity and might change the way we shop shortly, although…

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  E-commerce in Brazil: Navigating a Thriving Digital Landscape in 2024

  The e-commerce sector in Brazil has seen extraordinary growth in recent years, firmly establishing itself as a leader in Latin America. In 2024, it represents around 28.5% of the region’s total market share, driven by increased digitalization and changing consumer preferences. This rapid expansion offers significant opportunities for businesses looking to enter or grow within…

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  Potential for the Logistics Market in Greece

  Greece, situated at the crossroads of Europe, Asia, and Africa, plays a significant role in international trade and commerce. Its strategic location offers a unique advantage for logistics along the global trade network. Recently, the government has focused on enhancing transportation, urban development, and energy resources. Notably, there has been a modernization of railways, roads,…

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  Challenges and Barriers to SMEs in Vietnam 

  SMEs play a very important role in the economy of Vietnam, representing more than 97% of the total number of enterprises. According to the World Bank report in 2023, such companies create about 36% of job opportunities and comprise about 40% of GDP. While SMEs play an important role in increasing economic growth, many challenges…

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  The Future of Franchising in Hungary

  Hungary, located in a key area of Central Europe, is becoming an appealing market for international franchises. With a population of about 10 million and a growing economy, there is an increasing demand for innovation. The franchise sector in Hungary has experienced steady growth, and recent trends suggest that this momentum will continue.Various corporations have…

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  Vietnam’s E-commerce Key Insight: The Latest Report 

  E-commerce in Vietnam is growing, recording $20.5 billion in revenue in 2023, driven by expanding access to the internet and developing middle class with increasingly evolving customer habits. Other popular platforms like Shopee and TikTok Shop hold sway over the market, while social commerce and mobile-first strategies catalyze its rapid growth. In other words, e-commerce…

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  AlphaGraphics’ Journey in Brazil: A Franchise Success Story

  35 years ago, AlphaGraphics, one of the most renowned global brands in printing and visual communication, took a bold and visionary step by entering the Brazilian market as a Master Franchisee. This decision marked the beginning of a journey filled with challenges, achievements, and transformations that would lead AlphaGraphics to consolidate itself as one of…

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