Evelyn Luna Reis

Sales & Marketing Specialist

Company
Mail Boxes Etc. (MBE)

Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

B2B Marketing
Marketing Generalist
Events (conferences, trade shows, workshops, etc)
Digital Marketing
International Marketing
Brand Strategy

Highlights

Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

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The Future of Franchising in Hungary
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Vietnam’s E-commerce Key Insight: The Latest Report
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AlphaGraphics’ Journey in Brazil: A Franchise Success Story
35 years ago, AlphaGraphics, one of the most renowned global brands in printing and visual communication, took a bold and visionary step by entering the Brazilian market as a Master Franchisee. This decision marked the beginning of a journey filled with challenges, achievements, and transformations that would lead AlphaGraphics to consolidate itself as one of
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Turkey’s Digital Age and its Effects on the Printing Industry
The future of the business landscape in Turkey is evolving constantly, driven by economic growth and changing demands across the many industries. Turkey has always been a pivotal country in terms of trade due to its position between the Middle East, Asia, and Europe. This location, paired with a young, tech-oriented workforce, allows for the
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Vietnamese Market’s Challenges & Development in the Printing & Marketing Industry 2024
Vietnam’s printing industry has experienced remarkable growth in recent years, with revenue increasing by an average of 10% each year between 2010 and 2020. The industry makes up roughly 1% of the national GDP and employs approximately one million people. However, the industry is under increasing pressure from new technologies such as digital and 3D
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The eCommerce market in Norway is experiencing consistent growth, with revenue projected to hit USD 8.7 billion in 2024. This upward trend is expected to continue, with an annual growth rate (CAGR) of 8.88% from 2024 to 2029, potentially reaching USD 13.31 billion by 2029. While smaller than major markets like China, which is anticipated
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The e-commerce sector in Brazil has experienced remarkable growth in recent years, solidifying its position as a leader in Latin America. By 2024, it is expected to account for approximately 28.5% of the region’s total market share, driven by increased digitalization and evolving consumer preferences. This rapid growth presents significant opportunities for businesses aiming to
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