Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

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Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

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  The future of logistics in the Netherlands: trends and opportunities

  The Netherlands has been an important logistics hub in Europe for many years. With large ports and a strong infrastructure, this sector continues to develop. But what does the future look like? In this blog, we look at the key trends and opportunities in Dutch logistics. 1. The Netherlands as a logistics hub The Netherlands…

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  5 Things to Know about Entrepreneurship in Macau

  While Macau, a region of the People’s Republic of China, is famously known for its casinos and gambling industry, the region has recently been making strides in economic diversification. To do this, they are actively encouraging entrepreneurship, and here are 5 things you need to know about the entrepreneurial landscape in Macau: Government initiatives supporting…

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  3 Key Challenges in Singapore’s Supply Chain

  Singapore’s logistics sector is a global powerhouse, but it also faces challenges. If you’re considering working in this space, here are three key obstacles you should know about and how to combat these issues.  1. Labor Costs & Availability Singapore has one of the highest labor costs in Southeast Asia due to its strict foreign…

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  Norway’s Key Role in Global Trade Drives Logistics Opportunities

  Norway plays a major role in global trade. With its strong infrastructure, impressive GDP, and central position in international supply chains, the country offers great opportunities for entrepreneurs interested in the logistics industry. The Norwegian Institute of International Affairs recently released a report emphasizing Norway’s dual role in global trade: it is both a strategic…

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  Exploring Finland’s Franchising Market: A World of Opportunities

  Finland, celebrated as the “Happiest Country in the World” for seven consecutive years, offers more than just a high quality of life. Its stable economy and strong business ethics make it a promising destination for franchising. Here’s why Finland’s franchising market stands out and why international brands should consider it for expansion. A Mature and…

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  Unveiling Fortidia: MBE Worldwide Group’s New Identity

  The Group’s family of brands, offering e-commerce, fulfillment, shipping, marketing and print solutions, is renewing its global branding to fully align its positioning as a Global Commerce Platform.Milan, November 21, 2024 – MBE Worldwide – a privately held multinational company headquartered in Italy and operating globally – changes its Group brand identity to Fortidia, and…

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  Vietnam’s Franchising Development Potential 

  The economy of Vietnam is growing fast, building a middle class, with changing demographics. All this presents a fertile ground for any franchising opportunities. While it might come with huge potential, Vietnam has not yet positioned itself on the global franchising map.Franchising, an idea that has been experimented with at the level of maturity of…

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  B2B Buyers’ Insights

  The world of B2B buying is changing significantly. For years, decisions were based on professional factors such as price, functionality, and efficiency. Today, personal factors such as shared values, trust, and opportunities for personal growth seem to be taking center stage. In this evolving landscape, there has never been a more critical time for understanding…

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  Omni-Channel Logistics: Bridging Online and Offline Retail in Brazil

  Omni-channel logistics is transforming Brazil’s retail sector, allowing businesses to seamlessly connect online and offline operations. As consumer expectations evolve, companies like Magazine Luiza and Via Varejo are leading the charge. Magazine Luiza, for example, uses its store network as fulfillment hubs, enabling fast home deliveries and in-store pickups—strategies that enhance customer satisfaction and optimize…

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