Evelyn Luna Reis

Sales & Marketing Specialist

Company
Mail Boxes Etc. (MBE)

Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

B2B Marketing
Marketing Generalist
Events (conferences, trade shows, workshops, etc)
Digital Marketing
International Marketing
Brand Strategy

Highlights

Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

Unveiling Fortidia: MBE Worldwide Group’s New Identity
The Group’s family of brands, offering e-commerce, fulfillment, shipping, marketing and print solutions, is renewing its global branding to fully align its positioning as a Global Commerce Platform.Milan, November 21, 2024 – MBE Worldwide – a privately held multinational company headquartered in Italy and operating globally – changes its Group brand identity to Fortidia, and
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Vietnam’s Franchising Development Potential
The economy of Vietnam is growing fast, building a middle class, with changing demographics. All this presents a fertile ground for any franchising opportunities. While it might come with huge potential, Vietnam has not yet positioned itself on the global franchising map.Franchising, an idea that has been experimented with at the level of maturity of
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B2B Buyers’ Insights
The world of B2B buying is changing significantly. For years, decisions were based on professional factors such as price, functionality, and efficiency. Today, personal factors such as shared values, trust, and opportunities for personal growth seem to be taking center stage. In this evolving landscape, there has never been a more critical time for understanding
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Omni-Channel Logistics: Bridging Online and Offline Retail in Brazil
Omni-channel logistics is transforming Brazil’s retail sector, allowing businesses to seamlessly connect online and offline operations. As consumer expectations evolve, companies like Magazine Luiza and Via Varejo are leading the charge. Magazine Luiza, for example, uses its store network as fulfillment hubs, enabling fast home deliveries and in-store pickups—strategies that enhance customer satisfaction and optimize
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The Evolution of the Printing Market in Greece
The printing market in Greece is on the brink of significant transformation, influenced by technological advancements and emerging trends. The Greek Government has set a goal to achieve full digitization by 2025 as part of its “Digital Transformation” strategy, which is supported by EU funding. While this initiative may initially decrease the demand for traditional
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Increasing Efficiency While Maintaining Sustainability
As the global demand for sustainable solutions continues to rise, zero-carbon shipping is emerging as a vital component of the future of the shipping industry. The zero-carbon shipping market seeks to transform the industry by significantly reducing greenhouse gas emissions through innovative technologies and renewable energy sources.The focus of zero-carbon shipping is on minimizing emissions
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E-commerce and Brick-and-mortar: The Steady Rise of E-Commerce
Is e-commerce replacing offline purchasing as a result of the ongoing digital transformation that is influencing consumer behavior? The response shows a noticeable change in the market, even though it is not definite. With the rapid growth rate, online shopping is going to gain more popularity and might change the way we shop shortly, although
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E-commerce in Brazil: Navigating a Thriving Digital Landscape in 2024
The e-commerce sector in Brazil has seen extraordinary growth in recent years, firmly establishing itself as a leader in Latin America. In 2024, it represents around 28.5% of the region’s total market share, driven by increased digitalization and changing consumer preferences. This rapid expansion offers significant opportunities for businesses looking to enter or grow within
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Potential for the Logistics Market in Greece
Greece, situated at the crossroads of Europe, Asia, and Africa, plays a significant role in international trade and commerce. Its strategic location offers a unique advantage for logistics along the global trade network. Recently, the government has focused on enhancing transportation, urban development, and energy resources. Notably, there has been a modernization of railways, roads,
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