Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

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Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

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  MBE Franchise Expansion: From Lawyer to Multi-Country Success

  The story of entrepreneurial transformation often begins with a bold decision to step outside one’s comfort zone. For one master licensee of Mail Boxes Etc., this journey evolved from practicing law to building a thriving franchise network across three countries in Central Asia and Eastern Europe. This article is based on a YouTube video featuring…

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  Logistics Solutions for Businesses from Mail Boxes Etc

  This article is based on a YouTube video featuring testimonials about Mail Boxes Etc. services. We invite you to watch the complete video below to see the entrepreneurs’ testimonials firsthand. The beginning of the year represents a strategic moment for businesses looking to optimize their logistics, improve operational performance, and deliver superior end-to-end customer service.…

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  Green Shipping: How Dutch SMEs are Driving Sustainable Delivery

  Combining MBE’s pack & ship services with the Netherlands’ sustainability agenda. Dutch consumers are more eco-conscious than ever, and new EU regulations are pushing businesses to rethink how they pack and deliver their products. Across the Netherlands, small and medium-sized businesses are taking the lead with recycled materials, sustainable supply chains, and greener infrastructure. In…

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  MBE Franchise: Empowering Entrepreneurs Through Trust

  This article is based on insights shared in a YouTube video interview with an MBE Master Franchisor. Watch the full video below to hear their complete story. Building a successful franchise network requires more than just a business model, it demands a deep understanding of entrepreneurial needs, authentic relationships, and a commitment to long-term growth.…

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  MBE Franchise Enters India with New Delhi Master License

  The global shipping and logistics franchise industry continues to evolve, and international expansions represent significant milestones for established brands. In 2023, MBE (Mail Boxes Etc.) marked its entry into the Indian market through a strategic master franchise acquisition in New Delhi, opening new possibilities for business services in one of the world’s fastest-growing economies. This…

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  MBE Franchise: How an Entrepreneur Achieved 30% Growth

  Note: This article is based on a YouTube video featuring Marcello Rola, owner of an MBE Center in Milan. Watch the complete video below to hear his full story. The MBE franchise has become one of the most attractive business opportunities for entrepreneurs seeking stability and growth in the shipping and logistics sector. The story…

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  What Is a Master Franchise? Differences from a Regular Franchise

  A master franchise offers entrepreneurs the opportunity to develop an established brand across an entire territory, whether that’s a country, region, or multiple markets. Unlike a traditional franchise where you operate a single location, becoming a master franchisee means you control the brand’s growth in your designated area, recruit individual franchisees, and build a comprehensive…

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  Logistics in Moldova: Building Connectivity in Eastern Europe

  Moldova, strategically located between the EU and CIS markets, is steadily developing its logistics sector to improve trade connectivity. With investments in transport corridors, border efficiency, and multimodal hubs, Moldova is becoming an important player in regional logistics and freight forwarding. Why Moldova Matters for Logistics In 2024, Moldova’s transport and storage sector grew by…

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  Franchising in Azerbaijan: Expanding Opportunities in Logistics and Transport

  Azerbaijan, positioned at the crossroads of Europe and Asia, is experiencing strong growth in logistics and transport services. With rising trade flows along the Middle Corridor and government-backed infrastructure development, franchising is becoming an attractive model for logistics companies looking to scale in the Caucasus region. Why Franchising is Growing in Azerbaijan’s Logistics Sector In…

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