Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

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Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Tag: ecommerce

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  Why Greece Is Ready for Franchising

  Driving Greece’s entrepreneurial growth through MBE’s proven global franchising model. After a prolonged period of crises and instability, Greece has bounced back in recent years with significant economic growth, a thriving tourism industry, and a diverse business landscape. This now puts Greece in an ideal position for franchise expansion, as entrepreneurs seek reliable and promising…

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  Logistics Solutions for Businesses from Mail Boxes Etc

  This article is based on a YouTube video featuring testimonials about Mail Boxes Etc. services. We invite you to watch the complete video below to see the entrepreneurs’ testimonials firsthand. The beginning of the year represents a strategic moment for businesses looking to optimize their logistics, improve operational performance, and deliver superior end-to-end customer service.…

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  Green Shipping: How Dutch SMEs are Driving Sustainable Delivery

  Combining MBE’s pack & ship services with the Netherlands’ sustainability agenda. Dutch consumers are more eco-conscious than ever, and new EU regulations are pushing businesses to rethink how they pack and deliver their products. Across the Netherlands, small and medium-sized businesses are taking the lead with recycled materials, sustainable supply chains, and greener infrastructure. In…

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  Why the Netherlands is still the best place for e-commerce and logistics

  The Netherlands is a small country. But it plays a very big role in e-commerce and logistics in Europe. This is because the Netherlands uses its location and good infrastructure in a smart way. And something new is happening: more and more companies also think about sustainability. They don’t just want to deliver fast, but…

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  Macau’s Logistics Transformation: Infrastructure and Connectivity at the Forefront

  Macau, traditionally known for tourism and entertainment, is undergoing a strategic shift towards becoming a logistics hub in the Greater Bay Area. With targeted investments in infrastructure, cross-border trade, and air cargo capacity, the city is emerging as a vital player in regional supply chains. Why Macau’s Logistics Sector Is GrowingIn 2024, Macau International Airport…

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  E-Commerce Boom in Southeast Asia: The Region Shaping the Future of Online Retail

  Southeast Asia is undergoing a digital retail revolution. Driven by a young, mobile-savvy population and expanding internet access, the region has become one of the fastest-growing e-commerce markets in the world. With supportive logistics infrastructure and increasing investor interest, Southeast Asia is no longer just a growth market—it’s a global e-commerce force. Why E-Commerce Is…

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  Explosive E-commerce Growth in China: A Gateway for Global Entrepreneurs

  China has firmly established itself as the world’s largest e-commerce market, offering an immense opportunity for entrepreneurs seeking rapid growth and global reach. With a tech-savvy population, cutting-edge digital infrastructure, and a booming middle class, China presents an ideal environment for launching or scaling an online business. Why China is Ideal for E-commerce GrowthChina is…

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  Macau’s Digital Retail Renaissance: A Strategic Opportunity for Global Entrepreneurs​

  Macau, renowned for its vibrant tourism and gaming sectors, is now emerging as a promising frontier in the e-commerce landscape. With a tech-savvy population, increasing digital adoption, and a supportive economic environment, Macau offers fertile ground for entrepreneurs aiming to establish or expand their online businesses.​ Why Macau is Poised for E-commerce Growth In 2023,…

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  E-commerce in Cyprus: a promising market for European online stores

  Cyprus, a small island in the Mediterranean, is quickly becoming a hot spot for e-commerce. With a tech-savvy population, high internet use, and growing trust in online shopping, the country offers new chances for European businesses, especially those selling online. If you’re an online store looking to expand, Cyprus might be the perfect next step.…

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