Driving Greece’s entrepreneurial growth through MBE’s proven global franchising model.
After a prolonged period of crises and instability, Greece has bounced back in recent years with significant economic growth, a thriving tourism industry, and a diverse business landscape. This now puts Greece in an ideal position for franchise expansion, as entrepreneurs seek reliable and promising models to build sustainable businesses, making it the perfect opportunity for MBE to step in.
A Growing Market for Entrepreneurs
Greece, with its prime location in the midst of Europe, Asia, and Africa, undoubtedly makes it a hub for international trade and commerce. Greek startups have been especially quick to capitalize on this opportunity, with a record number of new businesses launched in 2024. This has even led Prime Minister Kyriakos Mitsotakis to name this year a milestone for their business landscape. To quantify these achievements, 63,000 new businesses were established in Greece in 2024 — 11% more than the 58,000 that were registered the year prior. This momentum has increased the value of Greece’s startup network to $8.2 billion, reinforcing itself as a major center for venture funding in Southeastern Europe.
Why Franchising Fits Greece’s Business Landscape
Greece’s already favorable business environment makes franchising an ideal path for entrepreneurs. The franchise system offers a low-risk, proven framework to grow businesses, making it one of the most effective models for international brands to penetrate smaller markets throughout Greece. Franchising also serves the best interests of Greece, as many of its small businesses struggle to access bank financing. With only 29% of small firms borrowing from banks, Greece has the lowest rate of small business lending in the EU. Additionally, the country’s booming tourism sector has created rising demand for hospitality, retail, and service-oriented businesses, providing solid ground for franchises to thrive. Not only would franchising support individual entrepreneurs, but it would also strengthen Greece’s broader economy by attracting investment and welcoming internationally competitive businesses.
How MBE Can Empower Local Businesses
Personalization has become a crucial element in Greece, particularly given the ongoing growth of the tourism sector. With millions of visitors each year seeking unique and authentic experiences, businesses are under increasing pressure to stand out by offering tailored products and services that reflect individual customer preferences. This growing demand for personalization presents great opportunities for small and medium-sized enterprises (SMEs), many of which may lack the tools or expertise to compete effectively on a larger scale.
This is where MBE can help—as a trusted provider of customized business services, we offer solutions that help local entrepreneurs and business owners strengthen their operations and connect with a global audience. Whether through professional printing, shipping, e-commerce logistics, or marketing support, MBE empowers businesses to deliver a more personalized experience to their customers. By joining MBE’s international network, local companies gain access to proven tools, technologies, and business models that can help them scale efficiently, enhance customer satisfaction, and build long-term success in an increasingly competitive market.
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References
https://www.ot.gr/2024/07/05/english-edition/franchise-networks-on-the-rise-in-greece/
https://thekaseproject.com/personalization-as-a-critical-element-in-the-tourism-business