Tag: marketing
Why print is still a powerful marketing tool in the Netherlands
In a time when everything is becoming more digital, you might think that print marketing is no longer important. Yet, printed materials remain a powerful way to reach customers. Why? Because they are tangible, leave a lasting impression, and create a professional image. In this blog, we explain why print is still a smart choice
B2B Buyers’ Insights
The world of B2B buying is changing significantly. For years, decisions were based on professional factors such as price, functionality, and efficiency. Today, personal factors such as shared values, trust, and opportunities for personal growth seem to be taking center stage. In this evolving landscape, there has never been a more critical time for understanding
Omni-Channel Logistics: Bridging Online and Offline Retail in Brazil
Omni-channel logistics is transforming Brazil’s retail sector, allowing businesses to seamlessly connect online and offline operations. As consumer expectations evolve, companies like Magazine Luiza and Via Varejo are leading the charge. Magazine Luiza, for example, uses its store network as fulfillment hubs, enabling fast home deliveries and in-store pickups—strategies that enhance customer satisfaction and optimize
The Evolution of the Printing Market in Greece
The printing market in Greece is on the brink of significant transformation, influenced by technological advancements and emerging trends. The Greek Government has set a goal to achieve full digitization by 2025 as part of its “Digital Transformation” strategy, which is supported by EU funding. While this initiative may initially decrease the demand for traditional
Vietnamese Market’s Challenges & Development in the Printing & Marketing Industry 2024
Vietnam’s printing industry has experienced remarkable growth in recent years, with revenue increasing by an average of 10% each year between 2010 and 2020. The industry makes up roughly 1% of the national GDP and employs approximately one million people. However, the industry is under increasing pressure from new technologies such as digital and 3D
