Evelyn Luna Reis

    Sales & Marketing Specialist

    Email author

    Company
    Mail Boxes Etc. (MBE)

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    Credentials

    MBA in Digital Marketing — CEI
    Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

    Expertise

    • B2B Marketing
    • Marketing Generalist
    • Events (conferences, trade shows, workshops, etc)
    • Digital Marketing
    • International Marketing
    • Brand Strategy

    Highlights

    • Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
    • Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
    • MBA in Digital Marketing (CEI)

    Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

    With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

    Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

    Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

    In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

    Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

    She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

    Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

    Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

    Category: Success Story

    • From Corporate Employee to Multi-Franchise Owner

      From Corporate Employee to Multi-Franchise Owner

      This article is based on a YouTube video interview with Peter Lyon, a successful Mail Boxes Etc. franchise owner. Watch the full video below to hear his inspiring story firsthand. Starting a business from scratch can be intimidating, especially when leaving the security of corporate employment. However, franchising offers a structured pathway to entrepreneurship that…

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    • Franchise Business Model in Bulgaria: Master License Success

      Franchise Business Model in Bulgaria: Master License Success

      The franchise business model continues to prove its effectiveness across Europe, with MBE (Mail Boxes Etc.) demonstrating remarkable growth potential in emerging markets. This article examines the expansion of MBE Bulgaria, offering valuable insights for entrepreneurs considering franchise opportunities and business owners interested in multi-unit franchise development. Watch the full interview below to learn more…

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    • MBE Franchise Croatia: A Path to Entrepreneurship

      MBE Franchise Croatia: A Path to Entrepreneurship

      The Mail Boxes Etc. franchise system has established itself as a leading business opportunity in Croatia over the past five years, offering entrepreneurs a proven pathway into the logistics and fulfillment industry. With more than 30 branches across Croatia and the region, MBE has become synonymous with professional packaging, shipping services, and comprehensive logistics solutions.…

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    • Building a Successful MBE Franchise Network

      Building a Successful MBE Franchise Network

      The journey from military service to entrepreneurship is challenging, but for Chris, a former naval officer, discovering the MBE franchise opportunity became the catalyst for building a thriving business network across Central America. His story demonstrates how exceptional customer service and strategic planning can transform a single business observation into a multi-store franchise empire. This…

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    • 20 Years of MBE Franchise Growth

      20 Years of MBE Franchise Growth

      Starting a franchise business while still in college might seem like an ambitious dream, but for Jose, it became a remarkable 20-year franchise growth success story. This article explores the journey of building one of MBE’s most successful Master License operations in the Caribbean region, based on insights shared in a recent YouTube video interview.…

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    • MBE Franchise Expansion: From Lawyer to Multi-Country Success

      MBE Franchise Expansion: From Lawyer to Multi-Country Success

      The story of entrepreneurial transformation often begins with a bold decision to step outside one’s comfort zone. For one master licensee of Mail Boxes Etc., this journey evolved from practicing law to building a thriving franchise network across three countries in Central Asia and Eastern Europe. This article is based on a YouTube video featuring…

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    • MBE Franchise: Empowering Entrepreneurs Through Trust

      MBE Franchise: Empowering Entrepreneurs Through Trust

      This article is based on insights shared in a YouTube video interview with an MBE Master Franchisor. Watch the full video below to hear their complete story. Building a successful franchise network requires more than just a business model, it demands a deep understanding of entrepreneurial needs, authentic relationships, and a commitment to long-term growth.…

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    • MBE Franchise Enters India with New Delhi Master License

      MBE Franchise Enters India with New Delhi Master License

      The global shipping and logistics franchise industry continues to evolve, and international expansions represent significant milestones for established brands. In 2023, MBE (Mail Boxes Etc.) marked its entry into the Indian market through a strategic master franchise acquisition in New Delhi, opening new possibilities for business services in one of the world’s fastest-growing economies. This…

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    • MBE Franchise: How an Entrepreneur Achieved 30% Growth

      MBE Franchise: How an Entrepreneur Achieved 30% Growth

      Note: This article is based on a YouTube video featuring Marcello Rola, owner of an MBE Center in Milan. Watch the complete video below to hear his full story. The MBE franchise has become one of the most attractive business opportunities for entrepreneurs seeking stability and growth in the shipping and logistics sector. The story…

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