Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

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Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

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  Inside Taiwan’s Expanding Entrepreneurial Scene

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  MBE Franchise Success in Latin America

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  eCommerce in Estonia: Digitally Driven Baltic Market

  Estonia has established itself as one of Europe’s most digitally advanced economies, creating a strong foundation for sustained eCommerce in Estonia growth. With internet penetration exceeding 90%, the country offers a highly efficient environment for digital commerce. Integrated within the European Union, Estonia continues to attract eCommerce activity focused on both domestic and cross-border markets.…

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  South Korea’s Emerging Entrepreneurship Hub

  South Korea is a country often associated with large corporations, cutting-edge technology, and global cultural revolutions, such as K-pop. Beyond the world-view of South Korea lies a fast-moving and innovative entrepreneurial culture that thrives on speed, adaptability, and technological leadership. Today, South Korea is changing what it means to be a successful entrepreneur in a…

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  Latvia Transport and Logistics Hub in the Baltics

  Latvia’s transport and logistics market plays an important role in regional and international trade, supported by its strategic position on the Baltic Sea. Along with its integration within the European Union. As a transit country in Northern Europe, Latvia offers efficient access to Baltic, Nordic, and Central European markets. With already established transport infrastructure and…

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  Powering eCommerce Growth Through Logistics and Transportation

  The expansion of global eCommerce has fundamentally reshaped how goods are stored, transported, and delivered to consumers around the world. Today’s online shoppers expect fast, reliable, and transparent delivery experiences that meet their immediate needs. This shift has placed unprecedented pressure on logistics and transportation providers to scale up efficiently across multiple markets while maintaining…

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  David Kranjec’s MBE Franchise Journey in Croatia

  This article is based on a YouTube video featuring David Kranjec, Managing Director of MBE Varaždin. Watch the complete video below to hear his full story. Discovery and Initial Interest in Mail Boxes Etc. David Kranjec, Managing Director of MBE Varaždin, discovered the Mail Boxes Etc. franchise opportunity through an unexpected channel: Italian Serie A…

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  Japan’s New Approach to Logistics Investment

  How Japan Is Democratizing Logistics Investment and Why It Matters to You Mitsui & Co., one of Japan’s largest diversified trading and investment conglomerates, is preparing to launch digital securities linked to fractional ownership of aircraft and vessels by fiscal year 2026, according to a January report by Nikkei. Often referred to as a sōgō…

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