Evelyn Luna Reis

Sales & Marketing Specialist

Company
Mail Boxes Etc. (MBE)

Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

B2B Marketing
Marketing Generalist
Events (conferences, trade shows, workshops, etc)
Digital Marketing
International Marketing
Brand Strategy

Highlights

Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

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The Power of Doing Business in Turkey
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This article is based on an exclusive YouTube video interview with Michele Martelli, multi-franchisee in France and master franchisee for Belgium of the Mail Boxes Etc. network. Watch the full video below to hear his complete story. The Mail Boxes Etc. franchise has demonstrated remarkable growth in European markets, particularly through the success of entrepreneurs
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Holidays Logistics Surge and the Opportunity for Entrepreneurs
The final quarter of the year represents the most lucrative and demanding period for the logistics industry. As e-commerce continues its exponential growth and consumer expectations evolve, the holiday season has become a proving ground for logistics innovation and profitability. Growth in Holiday Logistics The global holiday parcel delivery market reached $112.8 billion in 2024,
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From Corporate Employee to Multi-Franchise Owner
This article is based on a YouTube video interview with Peter Lyon, a successful Mail Boxes Etc. franchise owner. Watch the full video below to hear his inspiring story firsthand. Starting a business from scratch can be intimidating, especially when leaving the security of corporate employment. However, franchising offers a structured pathway to entrepreneurship that
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