The Diverse Landscape of Swedish E-Commerce

Despite a recent dip, Sweden’s E-commerce market thrives with high user rates, online pharmacy giants, and a diverse range of popular sectors like fashion, making it a leader in Europe.

The E-commerce marketplace, the selling of goods digitally as opposed to physical stores, has seen explosive growth in the past decade, and Sweden is no exception. The Swedish E-commerce marketplace was estimated to be worth over $14 billion dollars in 2023, placing it above its Nordic neighbors, and other European countries of comparable size like Switzerland and Austria. Here are just a few ways in which Sweden’s E-Commerce marketplace stands out.

1. Leading Online Pharmacies: According to a 2022 survey, the most popular E-commerce site in Sweden is Apotea, an online service which allows consumers to search, compare, and order a  variety of pharmaceutical products, both prescription and over-the-counter. Apotea states that they stock well over 16,000 prescription drugs, and deliver 50,000 packages a day, showing their immense scale.
 
2. Diverse E-commerce Segments: Pharmaceuticals is not the only leading E-commerce market in Sweden, instead it is actually eclipsed by the fashion market. The single biggest E-commerce site by revenue is the clothing company H&M, a globally recognized brand that is based in Sweden. Other leading market segments include home electronics and cosmetics.

3. High Market Penetration: Sweden has one of the highest E-commerce usage rates in Europe, with estimated market penetration at 80% of its total population. With a population of 10.5 million people, that means roughly only 2 million people do not use E-commerce sites in Sweden.
  
E-Commerce in Sweden actually saw a small decline in 2023, as the global economy continues to face high inflation and lower trade. In these uncertain economic times, experienced partners like Mail Boxes Etc. are more important than ever. With our global shipping knowledge and logistical contacts, MBE is the ideal partner for any company looking to rise to the top of the E-commerce marketplace in Sweden. 

(Photo: Unsplash)

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