Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

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Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Author: Evelyn Luna Reis

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  Georgia: the new star in e-commerce

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  The rise of e-commerce fulfillment centers in the Netherlands

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  Entrepreneurship in China: Tapping into a Land of Innovation and Opportunity

  China is emerging as one of the most dynamic hubs for entrepreneurship in the world, driven by rapid urbanization, a thriving tech ecosystem, and strong governmental support. With a massive domestic market and a rising demand for innovative solutions, China offers a fertile environment for entrepreneurs ready to make a global impact. Why China is…

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  Taiwan’s Entrepreneurial Momentum: A Strategic Launchpad for Global Innovators

  Taiwan, widely recognized for its leadership in technology and manufacturing, is emerging as a dynamic hub for entrepreneurship. With a skilled talent pool, supportive public policies, and a maturing startup ecosystem, the island presents strong opportunities for innovators aiming to start or grow their businesses in Asia. Why Taiwan is Poised for Entrepreneurial Growth In…

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  Logistics in Norway: Efficient, Green, and Globally Connected

  Norway, known for its advanced infrastructure and commitment to sustainability, has established itself as a leader in efficient logistics. With a focus on multimodal transport and digital innovation, the Norwegian logistics sector supports both domestic needs and international trade across Europe and beyond. Why Norway Is Advancing in LogisticsAs of 2024, Norway’s logistics industry was…

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  E-Commerce Boom in Southeast Asia: The Region Shaping the Future of Online Retail

  Southeast Asia is undergoing a digital retail revolution. Driven by a young, mobile-savvy population and expanding internet access, the region has become one of the fastest-growing e-commerce markets in the world. With supportive logistics infrastructure and increasing investor interest, Southeast Asia is no longer just a growth market—it’s a global e-commerce force. Why E-Commerce Is…

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  Starting a business in Cyprus: why more European entrepreneurs are choosing the island

  More and more European entrepreneurs are choosing Cyprus to start or grow their business. With low taxes, a warm climate, EU membership, and a welcoming attitude toward small companies, Cyprus is not just a holiday destination — it’s also a smart place to do business. Why entrepreneurs love Cyprus Cyprus has one of the lowest…

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  Why print is still a powerful marketing tool in the Netherlands

  In a time when everything is becoming more digital, you might think that print marketing is no longer important. Yet, printed materials remain a powerful way to reach customers. Why? Because they are tangible, leave a lasting impression, and create a professional image. In this blog, we explain why print is still a smart choice…

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  Franchising in Indonesia: A Booming Business Model Rooted in Local Culture

  Indonesia, Southeast Asia’s largest economy, is witnessing rapid growth in its franchising sector. Driven by a rising middle class, urbanization, and strong consumer demand, the country offers fertile ground for both local and international franchise operations. Why Indonesia Is Fostering Franchising Growth As of 2024, Indonesia recorded over 1,100 registered franchise brands, with more than…

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