Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

Follow Me

Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Tag: franchise

• 

  MBE Franchise Enters India with New Delhi Master License

  The global shipping and logistics franchise industry continues to evolve, and international expansions represent significant milestones for established brands. In 2023, MBE (Mail Boxes Etc.) marked its entry into the Indian market through a strategic master franchise acquisition in New Delhi, opening new possibilities for business services in one of the world’s fastest-growing economies. This…

  Read more

• 

  MBE Franchise: How an Entrepreneur Achieved 30% Growth

  Note: This article is based on a YouTube video featuring Marcello Rola, owner of an MBE Center in Milan. Watch the complete video below to hear his full story. The MBE franchise has become one of the most attractive business opportunities for entrepreneurs seeking stability and growth in the shipping and logistics sector. The story…

  Read more

• 

  What Is a Master Franchise? Differences from a Regular Franchise

  A master franchise offers entrepreneurs the opportunity to develop an established brand across an entire territory, whether that’s a country, region, or multiple markets. Unlike a traditional franchise where you operate a single location, becoming a master franchisee means you control the brand’s growth in your designated area, recruit individual franchisees, and build a comprehensive…

  Read more

• 

  Supply Chain in China: Driving Global Trade Through Innovation and Scale

  China, often referred to as the “world’s factory,” is transforming its supply chain systems to remain the global leader in production and distribution. With advanced manufacturing, high-speed logistics, and strategic investments in the Belt and Road Initiative, China’s supply chain infrastructure connects continents and sets benchmarks in global trade efficiency. Why China Dominates Global Supply…

  Read more

• 

  Unlocking Taiwan: Asia’s Next Big E-commerce Powerhouse

  Taiwan, known for its innovation and advanced tech sector, is rapidly positioning itself as a major player in the Asian e-commerce scene. With a high level of digital connectivity, increasing consumer trust in online shopping, and strong infrastructure, Taiwan is an attractive destination for entrepreneurs looking to build or scale e-commerce ventures. Why Taiwan is…

  Read more

• 

  Thailand’s Entrepreneurial Surge: Southeast Asia’s Rising Innovation Powerhouse

  Thailand, long known for its vibrant tourism and export-driven economy, is rapidly emerging as a compelling destination for entrepreneurs and startups. With growing digital infrastructure, government-backed initiatives, and an increasingly skilled workforce, Thailand presents a fertile environment for innovators aiming to scale in Southeast Asia. Why Thailand is Poised for Entrepreneurial GrowthIn 2023, Thailand registered…

  Read more

• 

  5 Biggest Challenges in Indonesia’s E-Commerce Market

   Indonesia is one of the fastest-growing e-commerce markets in the world, with an estimated market value of $56.81 billion by 2025 With a rapidly expanding middle class, increasing internet penetration, and strong mobile commerce adoption, the opportunities for online businesses are immense. However, many businesses entering this market face significant challenges that can impact their…

  Read more

• 

  Franchising in Norway

  Norway is one of the countries where franchising has the highest level of adoption. From retail and food service to healthcare, technology, and finance, franchise-based businesses are widespread. But why has this model been so successful in Norway? A combination of historical, cultural, and economic factors makes Norwegians particularly well-suited to franchising. Norway – A…

  Read more

• 

  Unlocking E-commerce Potential in Finland: A Growing Market for Entrepreneurs

  Finland is emerging as a hotspot for e-commerce, thanks to its tech-savvy population, strong economy, and advanced digital infrastructure. With increasing internet usage and growing consumer demand for online shopping, Finland offers great opportunities for entrepreneurs looking to enter the e-commerce market. Why Finland is Perfect for E-commerce Growth With over 90% of Finns online,…

  Read more