Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

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Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Tag: logistics

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  Logistics Solutions for Businesses from Mail Boxes Etc

  This article is based on a YouTube video featuring testimonials about Mail Boxes Etc. services. We invite you to watch the complete video below to see the entrepreneurs’ testimonials firsthand. The beginning of the year represents a strategic moment for businesses looking to optimize their logistics, improve operational performance, and deliver superior end-to-end customer service.…

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  Green Shipping: How Dutch SMEs are Driving Sustainable Delivery

  Combining MBE’s pack & ship services with the Netherlands’ sustainability agenda. Dutch consumers are more eco-conscious than ever, and new EU regulations are pushing businesses to rethink how they pack and deliver their products. Across the Netherlands, small and medium-sized businesses are taking the lead with recycled materials, sustainable supply chains, and greener infrastructure. In…

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  What Is a Master Franchise? Differences from a Regular Franchise

  A master franchise offers entrepreneurs the opportunity to develop an established brand across an entire territory, whether that’s a country, region, or multiple markets. Unlike a traditional franchise where you operate a single location, becoming a master franchisee means you control the brand’s growth in your designated area, recruit individual franchisees, and build a comprehensive…

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  Macau’s Logistics Transformation: Infrastructure and Connectivity at the Forefront

  Macau, traditionally known for tourism and entertainment, is undergoing a strategic shift towards becoming a logistics hub in the Greater Bay Area. With targeted investments in infrastructure, cross-border trade, and air cargo capacity, the city is emerging as a vital player in regional supply chains. Why Macau’s Logistics Sector Is GrowingIn 2024, Macau International Airport…

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  Key Obstacles and Growth Opportunities for Entrepreneurs in Indonesia

  Indonesia, with its dynamic economy and growing middle class, offers many opportunities for entrepreneurs who want to invest and expand in the region. With a population of over 270 million people and a young, tech-savvy demographic, it is one of the fastest-growing markets in Southeast Asia. However, like any emerging market, there are challenges that…

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  Optimizing Logistics in Indonesia: Challenges and Business Prospects

  Indonesia, as the largest economy in Southeast Asia, has a rapidly expanding logistics sector driven by e-commerce growth, urbanization, and government infrastructure investments. With over 17,000 islands and a population exceeding 270 million, efficient logistics is crucial for economic progress. However, businesses operating in Indonesia face several logistical obstacles, from infrastructure limitations to high operational…

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  Franchises are reshaping the Baltic business landscape

  The franchise market in the Baltic States (Estonia, Latvia, Lithuania) can currently be described as stable and growing, driven by both local and international brand activity. In recent years, entrepreneurs and consumers have been increasingly interested in the franchise model. Economic growth in the Baltic economies has created favorable conditions for business development and investment,…

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  The future of logistics in the Netherlands: trends and opportunities

  The Netherlands has been an important logistics hub in Europe for many years. With large ports and a strong infrastructure, this sector continues to develop. But what does the future look like? In this blog, we look at the key trends and opportunities in Dutch logistics. 1. The Netherlands as a logistics hub The Netherlands…

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  5 Things to Know about Entrepreneurship in Macau

  While Macau, a region of the People’s Republic of China, is famously known for its casinos and gambling industry, the region has recently been making strides in economic diversification. To do this, they are actively encouraging entrepreneurship, and here are 5 things you need to know about the entrepreneurial landscape in Macau: Government initiatives supporting…

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