Evelyn Luna Reis

Sales & Marketing Specialist

Email author

Company
Mail Boxes Etc. (MBE)

Follow Me

Credentials

MBA in Digital Marketing — CEI
Bachelor’s in Communications (Publicidade e Propaganda / Advertising and Marketing) — UFRJ

Expertise

• B2B Marketing
• Marketing Generalist
• Events (conferences, trade shows, workshops, etc)
• Digital Marketing
• International Marketing
• Brand Strategy

Highlights

• Strategy-driven marketing generalist with international experience across Brasil, the United States, and Spain
• Experience across global organisations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia
• MBA in Digital Marketing (CEI)

Evelyn is a strategy-driven marketing generalist with international experience spanning Brazil, the United States, and Spain. She specializes in blending creativity with analytics to build authentic connections and drive measurable growth through strategic digital campaigns and inbound marketing.

With hands-on experience at global organizations including Sony Music Entertainment, S&P 500 companies, Walt Disney World, and Fortidia, Evelyn has developed a versatile skill set across entertainment, financial services, healthcare technology, and beyond. Her work encompasses diverse industries including AI, oil and gas, logistics, and more.

Her background includes leading digital campaigns, paid media strategies, content creation, and event marketing, from intimate webinars and product launches to large-scale trade shows and live activations. She excels at turning KPIs into actionable insights, using analytics to continuously optimize campaigns and refine strategies for maximum impact.

Currently, Evelyn contributes to Mail Boxes Etc. (MBE), a global franchise network operating in shipping, logistics, printing, and e-commerce fulfillment through 1,900+ service centers in over 45 countries. MBE specializes in international parcel delivery, micrologistics and fulfillment, professional packaging, customs clearance, graphic design, and business support services, where clear communication, exceptional customer experience, and strong operational foundations are key to supporting the network’s growth and competitiveness.

In her role on the Sales & Marketing team, Evelyn drives MBE’s global growth by coordinating multi-country paid campaigns, analyzing lead conversion and progression, and refining communication strategies for shipping and logistics services. She also manages the worldwide development blog and social media channels, works closely with franchise development teams to qualify master franchise candidates, and collaborates cross-functionally to strengthen MBE’s market positioning worldwide.

Evelyn brings a truly international perspective to her work, having operated successfully in both B2B and B2C environments across three continents. This multicultural experience enables her to craft marketing strategies that resonate across borders, adapting messaging and tactics to different market dynamics and consumer behaviors.

She is known for her ability to balance creative storytelling with data-driven decision-making, ensuring that campaigns not only engage audiences but also deliver tangible business results. Her approach combines strategic inbound marketing methodologies with tactical execution across digital channels, social media, and experiential marketing.

Originally from Brazil, she grew up with a passion for books, social justice, mathematics, and everything pop culture. As an internet-savvy tween, Evelyn managed fan communities for popular book series like The Hunger Games and Divergent, where her enthusiasm for community building and digital engagement first sparked her marketing career.

Now based in Spain, she enjoys spending time with friends or at home reading with her cat.

Tag: entrepreneur

• 

  The Diverse Landscape of Swedish E-Commerce

  Despite a recent dip, Sweden’s E-commerce market thrives with high user rates, online pharmacy giants, and a diverse range of popular sectors like fashion, making it a leader in Europe. The E-commerce marketplace, the selling of goods digitally as opposed to physical stores, has seen explosive growth in the past decade, and Sweden is no…

  Read more

• 

  Swiss Made, Globally Loved: Exploring the Powerhouse of Swiss Exports

  The export market in Switzerland is varied and robust, with numerous globally recognized brands that saw strong results in 2023. The opportunity to build on these successes in the export industry in 2024 are clear.  In this era of globalization and interconnected economies, exports are a key part of the economy of any modern nation,…

  Read more

• 

  Navigating South America’s Complex Logistics Landscape: Challenges and Opportunities

  South America is a diverse and complex continent with a rapidly growing market, making it an attractive option for businesses seeking to expand their reach. However, the logistics landscape in South America offers both significant opportunities and unique challenges due to a number of factors, such as language barriers, transportation infrastructure, and regulatory requirements. In…

  Read more

• 

  Seizing Opportunity: Norway’s Thriving Logistics Market

  Norway has been slowly gaining attention from investors for its opportunity in its logistics sector. Sitting in Northern Europe, Norway has a variety of strategic geographical advantages to make the most of its logistical markets. This combined with its robust economy and sustainability practices make it an intriguing option for local investors. With so many…

  Read more

• 

  Argentina: An Opportunistic Landscape for Business Startups

  While Argentina has experienced economic ups and downs over the years, it is still a country of utmost importance on the world stage and even more so in Latin America, where, alongside Brazil and Mexico, Argentina has a prominent position in the political and economic sphere. Government Initiatives In recent years, the Argentine government has…

  Read more

• 

  Unlocking Denmark’s Logistics Potential: A Gateway to Success

  Denmark fosters a variety of advantages that should intrigue potential investors who are looking for a profit. Sitting in the centre of Europe, Denmark has endless opportunity to prosper within the logistics market. Not only does Denmark have a great location, but also has a thriving business economy and infrastructure to set it apart from…

  Read more

• 

  Indonesia: The Next Economic Superpower

  In 2014, Indonesia was the 10th largest economy in the world in terms of GDP (gross domestic product) in constant prices and at purchasing power parity (PPP) of $2.52 trillion. In 2027, Indonesia stands to become the sixth-largest economy in the world, reaching $4.571 trillion and overtaking giants such as Brazil, France, and the UK…

  Read more

• 

  The Surge of Turkey’s CEP Market

  Turkey’s geographic location and increasing foreign investment is pushing the Courier, Express, and Parcel Market to surge, with outstanding growth in the previous years. Read below to understand more about this lucrative market. Over the past few years, Turkey has separated itself from other European countries in the CEP (courier, express, and parcel) market. The…

  Read more

• 

  Vietnam’s Logistics Sector Emerging as a Leading Force in Asia

  With a rapidly growing economy and a young, educated workforce, the potential for success in Vietnam is infinite. Vietnam’s favourable population distribution, strategic location in Southeast Asia, and investments in infrastructure provide investors with easy access to a large and growing market, especially in the logistics area. The logistics industry in Vietnam offers a wide…

  Read more