Tag: franchise marketing

    • Franchising: relationships, networks, and people the key to success

      Franchising: relationships, networks, and people the key to success

      Franchise culture is based on the pact of trust between franchisor and franchisee. It has moved from being a working model to being a high-performing model. Alberto Cogliati, Secretary General of Assofranchising Franchising is a business model set to grow. Despite the complex economic situation, the sector is moving on to important numbers as revealed…

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    • Proximity Logistics to Play a Key Role in the Ecommerce Sector

      Proximity Logistics to Play a Key Role in the Ecommerce Sector

      Written by LORENZO MAGGIONI More and more businesses, small or large, are present online with their own eCommerce sales channel. In Italy, according to the latest survey by the B2C eCommerce Observatory of the Milan Polytechnic, in 2022 the online penetration of total retail purchases exceeded 11% and online product purchases are showing growth of…

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    • The Five F’s of Franchise Marketing

      The Five F’s of Franchise Marketing

      Writen by Dani Peleva I have been passionate about franchising for over a decade now. And this passion has led me on an unforgettable journey of working for a franchisor, being a franchisee, running a franchise marketing agency, writing my best-selling book Franchise Fame and so much more. So, why am I telling you all…

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