Tag: franchise marketing
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Navigating the Diverse Cultural Landscape of Southeast Asia for Franchise Success
Unlocking Success in Southeast Asia’s Diverse Franchise Market: Navigating Cultural Nuances for International Franchisors Southeast Asia is a region of immense cultural diversity, with countries such as Thailand, Laos, Vietnam, Indonesia, Myanmar, Cambodia, Singapore and the Philippines having distinct customs, languages, and business practices. For international franchisors looking to expand their operations in the region,…
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4 Reasons Why MBE is Keen to Enter India.
The Indian logistics sector is worth around $215 billion and is expected to grow to $370 billion by 2025. The sector contributes to about 13-14% of India’s GDP, which is higher than the global average of 10-11%. Shivyen Anand The logistics & infrastructure sectors are the backbone of any country’s economy. The sector encompasses transportation,…
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Top 3 Reasons to Set up Your Next Business in Uruguay
Uruguay is an example of tenacity and constancy in the turbulent South America Despite the challenges facing the global economy in 2023, the Uruguayan economy is still performing well. Over the past few years, the country has pursued a number of structural reforms to boost productivity, attract investment, and reduce poverty. As a result, the…
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2023: Women will Lead the Franchising Industry
I believe what makes franchising a good fit for women, is similar to what makes it good for anyone. It is the comfort of having a proven business model, proper support structures and a known brand you can be a part of. Pip Wilkins, CEO of BFA (British Franchise Association) A recent article said that…
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5 Reasons Why to Invest in Global Logistics.
Everything there is to know about global logistic trends, as well as, how and why to get involved. Logistics are a key part of any successful business. Logistics are the science of distributing your products to your desired destination. The global logistics market is becoming more vast and complex each day. From 2018 to 2022,…
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Turkey and E-commerce: The blossoming relationship
E-commerce is a new form of logistics and distribution that society relies heavily on. Turkey is utilizing this fact to expand their country’s presence as a whole. E-commerce has been prominent globally for about a decade now but in Turkey has recently catapulted above anyone’s expectations. E-commerce is the activity of buying or selling products…
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4 Reasons to Buy E-commerce Franchise Business in Brazil
Despite all the challenges, the Brazilian e-commerce market is booming. That makes it a perfect industry to buy a franchise in. According to the International Monetary Fund (IMF), Latin America’s GDP growth has stopped, and inflation remains high. Notwithstanding these obstacles, double-digit growth in the region’s retail e-commerce sales and digital ad spending is anticipated…
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Franchising: relationships, networks, and people the key to success
Franchise culture is based on the pact of trust between franchisor and franchisee. It has moved from being a working model to being a high-performing model. Alberto Cogliati, Secretary General of Assofranchising Franchising is a business model set to grow. Despite the complex economic situation, the sector is moving on to important numbers as revealed…
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Proximity Logistics to Play a Key Role in the Ecommerce Sector
Written by LORENZO MAGGIONI More and more businesses, small or large, are present online with their own eCommerce sales channel. In Italy, according to the latest survey by the B2C eCommerce Observatory of the Milan Polytechnic, in 2022 the online penetration of total retail purchases exceeded 11% and online product purchases are showing growth of…
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The Five F’s of Franchise Marketing
Writen by Dani Peleva I have been passionate about franchising for over a decade now. And this passion has led me on an unforgettable journey of working for a franchisor, being a franchisee, running a franchise marketing agency, writing my best-selling book Franchise Fame and so much more. So, why am I telling you all…