Vietnamese Market’s Challenges & Development in the Printing & Marketing Industry 2024

Vietnam’s printing industry has experienced remarkable growth in recent years, with revenue increasing by an average of 10% each year between 2010 and 2020. The industry makes up roughly 1% of the national GDP and employs approximately one million people. However, the industry is under increasing pressure from new technologies such as digital and 3D printing, international competition, and a lack of skilled workers.

In terms of structure, the Vietnamese printing industry is still in its early stages, relying heavily on low-value-added processes such as offset printing and post-press. The desire to modernize technology among larger companies is understandable, given their need to make the players more competitive; however, the actual demand in the industry remains unsatisfied. The printing and packaging industries have the potential for even greater growth, due to increased e-commerce demand and a larger domestic market. According to market analysts, the printing and packaging business has the potential to grow at a rate of more than 13% per year, which represents a source of growth opportunity.
Digital printing is developing as the leading trend, making it possible to produce high-quality printed materials in the shortest amount of time and at a lower cost than traditional methods. At the moment, printing businesses predict that digital printing will take up 30-35% of overall printing volume, with a growth rate of 20-30% over the next five years. Digital printing is becoming more popular due to its advantages, such as fast production and direct printing from digital data.
3D printing technology is also continuing to gain popularity, with applications in industries such as manufacturing, healthcare and education. This technology allows businesses to build advanced products and models, making it a promising option for future growth in the Vietnamese printing industry. Many businesses are investing in 3D printing equipment to enhance their products and services.
In terms of marketing trends, online and digital advertising is quickly becoming the most popular advertising method in Vietnam, with sales expected to go above $2 billion by 2024. The rise of e-commerce platforms and social media have helped to spur this growth, and more and more businesses are becoming conscious of the benefits of a strong digital presence. Along with this, outdoor advertising is also seeing a strong growth by taking advantage of increasing urbanization to reach greater audiences.
The Printing and Marketing industries in Vietnam are demonstrating steady growth, providing essential services to both individual customers and SMEs. Mail Boxes Etc.’s services can play a pivotal role in catering to the demands for print and marketing services by providing an extensive coverage of each need in Vietnam.
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